World Press Photo came to us with a simple but important goal: create original video pieces for the anniversary exhibition that open up conversation about how images shape the way we see the world. They wanted visitors to step into the bigger story behind the archive and understand how representation, ethics, and authorship have evolved. The videos needed to live comfortably inside the exhibition while also working on social platforms to reach a wider audience.
We designed three films that each stand on their own, with their own tone and rhythm, while still feeling connected to the exhibition. We worked with photographers remotely in their own spaces, guided expert conversations online, and filmed a long-form interview with Sir Don McCullin, a photography icon. Across all pieces we created room for honesty, nuance, and self-reflection. Our role was to shape the story and guide the creative process while giving space to the people closest to the work. This approach kept the storytelling grounded and aligned with the spirit of the exhibition.
The final films became key touchpoints in the exhibition and across World Press Photo’s digital channels. Together they help audiences understand how photography has shaped public perception and why new perspectives matter. The project also brought together photographers and experts from different regions, strengthening relationships and opening new conversations inside the industry. Most importantly, the videos offer a calm and considered entry point for viewers to reflect on the stories we inherit and the ones we can choose to tell next.
