BRAC International

Lessons from the world’s biggest NGO

Founded 50 years ago in Bangladesh, BRAC is now the world’s biggest NGO, serving 250 million people in 14 countries across the Global South. They have a unique approach to development. One that works. And they asked us to help them share it with the world.
Client
BRAC International
Deliverables
Campaign strategy, social strategy, social media campaign, event coverage, story-hunting, video and photography production, post-production
Countries worked in
Liberia, The Philippines, Sierra Leone, Tanzania, Uganda.

Realising potential throughout the Global South

Ask

Despite their great size and remarkable achievements, BRAC is relatively unknown outside the Global South. We are collaborating on diverse communication strategies, including social media campaigns and event coverage to highlight BRAC's track record of proven models and extensive expertise within development. For instance, in 2023, BRAC was a partner at the Women Deliver conference in Rwanda and invited Makmende to cover the event and craft a social media campaign around it.

Makmende approach

In all our communication projects for BRAC, we strive to capture BRAC’s holistic approach through exemplifying narratives and captivating personal storytelling. Therefore at the Women Deliver conference in Rwanda, we took a different route than most participants: while experts from around the world gathered, we focused on the perspectives of the youth. Additionally, we incorporated the Rwandan viewpoint by collaborating with a Rwandan crew, a Rwandan digital illustrator, and a Rwandan voice-over artist.

Outcome

For the Women Deliver conference, we provided live X coverage, a pre-event teaser, dynamic photography, social media reels, a "rolling conversations" video featuring expert insights, and three post-event videos with animations showcasing BRAC’s key takeaways.

Working towards these SDG’s

Decent work and economic growth SDG
Gender equality SDG
Quality education SDG
No poverty SDG
Share
LinkedIn
Twitter
Facebook
Email