Despite their great size and remarkable achievements, BRAC is relatively unknown outside the Global South. We are collaborating on diverse communication strategies, including social media campaigns and event coverage to highlight BRAC's track record of proven models and extensive expertise within development. For instance, in 2023, BRAC was a partner at the Women Deliver conference in Rwanda and invited Makmende to cover the event and craft a social media campaign around it.
In all our communication projects for BRAC, we strive to capture BRAC’s holistic approach through exemplifying narratives and captivating personal storytelling. Therefore at the Women Deliver conference in Rwanda, we took a different route than most participants: while experts from around the world gathered, we focused on the perspectives of the youth. Additionally, we incorporated the Rwandan viewpoint by collaborating with a Rwandan crew, a Rwandan digital illustrator, and a Rwandan voice-over artist.
For the Women Deliver conference, we provided live X coverage, a pre-event teaser, dynamic photography, social media reels, a "rolling conversations" video featuring expert insights, and three post-event videos with animations showcasing BRAC’s key takeaways.
