The Count me In! Consortium needed a series of films that could demonstrate the reach and depth of their programme to current members and potential funders. Five short country-specific films, one overarching piece, and a set of social media assets, all designed to work across presentations, donor meetings, and social platforms.
Makmende proposed a user-generated approach: local producers in each country supported characters in filming themselves, in their own spaces, in their own words. This wasn't a workaround; it was a deliberate choice rooted in how Makmende works, keeping as little distance as possible between the story and the people living it. A visual concept built around reflection, in windows, mirrors, water, ran through all six films as a way of conveying both transparency and solidarity.
Six films were delivered across vertical and horizontal formats, accompanied by 12 social media assets. Each piece covers a different stage of the CMI! programme, from grassroots grant-making to policy change, with the overarching film weaving all five stories into a single cohesive narrative.
