Creative concepts and storyhunting to bring your message to life
Our Creatives’ job is to translate the pragmatic and the complex into something that moves people, inspiring audiences with your message so they feel compelled to act. We do this by developing a creative concept to elevate your message into an engaging idea, and then we work with our global network to find characters and stories to embody it. You don’t need to have these stories already – our global network of researchers, producers and creatives will find them for you. This is where they really come into their own. Because they’re from these places and see them through local eyes, they can unearth stories that feel rich and real while avoiding any prejudice or bias from ‘the Western gaze’. The outcome of the creative development process is a creative concept that ties together the messages you need to communicate, brought to life by stories that engage and motivate your audiences.
