Invest International required a communications strategy to increase awareness and position itself as the go-to financial backer for Dutch entrepreneurs aiming to venture abroad. This involved not only publicizing their unique financial offerings but also underscoring the transformative impact these collaborations have on sustainable industries such as Water, Health, Energy, Agri-food, and Manufacturing.
To meet this need, Makmende designed a strategic media package centered around two main deliverables. The first was a Hero Transactions Template, which provides a cohesive social media carousel to announce each significant story and organization. We also utilized artificial intelligence for the first time to create dynamic "dream visualization" shots in the video to bring the project’s envisioned outcomes to life. The second was an Impact Video Series, titled “Venture Horizons: Scaling Dreams,” which chronicles the journeys of entrepreneurs who have scaled their businesses with Invest International’s support. This character-driven series highlights personal and entrepreneurial growth, interweaving narratives of resilience, risk-taking, and sustainable impact.
With these targeted deliverables, Invest International now has a streamlined approach to communicating their high-impact partnerships across digital platforms. The hero transactions template enhances visibility for key deals, while the impact video series fosters an emotional connection with audiences, inspiring future clients by showcasing real success stories of Dutch entrepreneurs making a positive difference globally. Through these storytelling tools, Invest International is well-equipped to strengthen its role as a trusted, transformative partner in international finance.
