Bryan, Garnier & Co (now Stifel) are proudly helping impact entrepreneurs reach new levels to further their innovations in sectors like green energy or biotech medicines. They wanted to showcase the impressive minds behind the companies, how Bryan, Garnier & Co helped take their company’s financial capabilities to new heights and how the world is better for it. These aims, however, also came with another important ask- make it entertaining for audiences both in and out of the impact entrepreneurial space. How do you take a studio interview and make it sing?
The innovators' stories were compelling not just for their groundbreaking ideas, but for the passion and drive of each CEO and founder. Using a sports metaphor, we highlighted their resilience, creating dynamic visuals. The “Growth Series” explored their triumphs and setbacks, while showcasing the high growth potential in the Stifel ecosystem. We also applied this approach to event coverage, capturing real-time highlights that resonated with audiences. Shared on social media, it provided a fresh way to present event takeaways with lasting impact.
We created 7 episodes, each with their own thrilling metaphor that served to not only increase social media engagement, but was also used on the website, attached to a “Get in touch” form to drive more business. Furthermore, providing video content with high production value to the clients featured in the episodes strengthened their partnerships.
