CBI believes in market access as a means for development and wants to promote more sustainable and inclusive economies all around the world. But this focus requires participation, from SMEs who want to export into Europe and expand, and from expert entrepreneurs who have been down this road and have wisdom to share.
Makmende connected the two via a series of ‘encounters’. In Ethiopia, for example, we connected a seasoned coffee producer with an ambitious young designer so that they could share their experiences around building a business and selling to the world.
Films that make real the theory behind CBI’s new strategy: by simply connecting those who have succeeded with those who have ambition, we create a network of entrepreneurs who help each other to build successful, sustainable businesses.