The Centre for the Promotion of Imports (CBI)

Connections across continents

After 50 years helping global SMEs export their wares to Europe, CBI have a new strategy to communicate with the world.
Client
The Centre for the Promotion of Imports (CBI)
Deliverables
Encounter Videos, Purpose Video, Communication strategy, Asset Ideation and Production
Services
Countries worked in
Ethiopia, Rwanda, Pakistan, the Netherlands

After 50 years helping global SMEs export their wares to Europe, CBI have a new strategy to communicate with the world.

Ask

CBI believes in market access as a means for development and wants to promote more sustainable and inclusive economies all around the world. But this focus requires participation, from SMEs who want to export into Europe and expand, and from expert entrepreneurs who have been down this road and have wisdom to share.

Makmende approach

Makmende connected the two via a series of ‘encounters’. In Ethiopia, for example, we connected a seasoned coffee producer with an ambitious young designer so that they could share their experiences around building a business and selling to the world.

Outcome

Films that make real the theory behind CBI’s new strategy: by simply connecting those who have succeeded with those who have ambition, we create a network of entrepreneurs who help each other to build successful, sustainable businesses.

Working towards these SDG’s

Decent work and economic growth SDG
Share
LinkedIn
Twitter
Facebook
Email

Cartier Women’s Initiative

Elevating world-class events in Shenzhen with video

Learn more

Bryan, Garnier & Co

Going inside the entrepreneurial mindset

Learn more