Off of the strength of our work with the Cartier Women’s Initiative, Bayer Foundation approached us to produce similar work for their own accelerator programme, the Women Empowerment Award. Their mission is to support women specifically at the forefront of innovation in the health and agri sectors. This year, they granted 15 women from Asia, Latin America and MENA a cash prize and 24-week programme of training and support from Bayer’s network of world-class experts.
Our brief was to talk about these 15 remarkable social entrepreneurs, but we started our creative process from the position that there are many more women out there working on ideas that are every bit as thrilling and transformative. The question we wanted to ask was, ‘will you be next?’, so we set out to film each individual awardee talking about their work and the impact they were having, knowing that other women will see themselves in these stories and be inspired. We then grouped the women by region, so that together their stories would demonstrate the rich diversity of innovation and ingenuity to be found on different continents.
Thanks to our content and the image of the programme we projected, applications for this year’s edition of Bayer Foundation’s Women Empowerment Award rose by a whopping 300%.
