DSM Nutrition Improvement

Transforming BoP nutrition

Repositioning an organisation that provides basic nutrition to those most in need, not just to improve its impact, but the impact of the entire global nutrition system.
Countries worked in
2 countries across Africa, Europe, Latin America and Asia
Organisational positioning, comms strategy, asset ideation and production.

Giving an organisation a mission, vision and purpose.


DSM Nutrition Improvement needed clarity in how to articulate themselves, both within DSM, as the purposeful arm of a commercial nutrition company, and the wider BoP nutrition system.

Makmende approach

A six-week strategy development process of desk research and in-depth interviews with internal stakeholders from every level of DSM Nutrition Improvement and external BoP nutrition stakeholders, both public and private.


A comms framework that has given DSM Nutrition Improvement a mission, vision and purpose that extends far beyond itself. From all our research, we triangulated a position allows them to grow their business whilst driving transformational change in the BoP nutrition system, bringing public and public bodies closer together for the benefit of the people who really matter: the 3 billion of us living with hidden hunger.

Working towards these SDG’s

Responsible consumption and production SDG
Good health and wellbeing SDG
Zero hunger SDG