For the messages in their 2021 report to land, Circle Economy needed to make sure as many people as possible understood the basics of circular economic thinking. Could Makmende lay the groundwork for them to build on?
Our approach was to make something slick and simple, a 90-second video that laid out in clear terms the problem Circle Economy is trying to solve and the essence of their approach. The idea of circularity, of re-using what you have to get what you want, was woven throughout the film, from the edited footage to the text that delivers the message.
The video was used to launch the 2021 Circularity Gap Report during the virtual Davos Agenda Week, hosted by the World Economic Forum. It now follows Circle Economy wherever they go, online and off, helping them start the big conversation we need to have.