We know that impactful communication can amplify and drive change.
At Makmende Media, we’ve spent nearly two decades working with impact-driven organizations helping them to connect with audiences through powerful storytelling.
This year we’ve developed a hands-on training series where we share our skills and experience. The training is designed to combine theory and practice and will be tailored to your specific challenges and communication needs.
It’s a four week training, with weekly group sessions, practical assignments and personal feedback moments. It will cover strategy, creative storytelling and local production.
This training offers a chance to reflect on the role of storytelling in impact communication while exploring strategies to engage audiences, challenge stereotypes, and inspire action. Designed for anyone passionate about creating more impactful communication—whether you’re a communication professional, an NGO program manager, a government advisor, or a private sector professional navigating social change—it provides the skills and tools to craft and produce your own compelling narratives.
Together, we’ll:
- Identify strategic and creatieve solutions to communication challenges faced by organizations in the impact sector, such as reaching the right audiences, keeping messages fresh, and finding the right stories to tell.
- Explore proven approaches and fresh perspectives for overcoming these challenges, with inspiring examples from our work.
- Discuss strategies to flip narratives and challenge stereotypes, shifting from problem-focused storytelling to solutions-driven, empowering narratives.
- Learn how to craft authentic and ethical stories that truly connect with people, drive engagement, and honor the complexity of human experiences.
By the end of the workshop, you’ll walk away with not only deeper knowledge of remote storytelling and production, but also a narrative or script tailored to your organization or campaign. Built on local research and designed to be ready for production, this story will reflect your goals and values in the most engaging way.This is a 4 week course with one live session per week.
Where?
Join from anywhere! This is an online workshop. Each cohort offers an engaging, hands-on experience, no matter where you’re joining from.
How?
- 4 Afternoon/ evening Classes
- Weekly reflection tasks (individual time investment)
- Individual and group assignment
- 2 Coaching Calls
- Time investment per week: 2-3 h
Prices and Sign up
- Company Employees: € 950
- Freelancers and Global South organisations: € 750
The next cohort kicks off on March 10, 2025. Want to join the waiting list? Simply fill out this form!