More than just a celebration, the CWI Awards are an opportunity to inspire women everywhere. Our brief was to capture each awardee’s story and roll them all up in a participatory online campaign.
As our partnership with CWI has evolved, we’ve sought to show not just the remarkable women they award, but the networks and communities they are part of, are supported by, and contribute to. This is ‘the ripple effect’ of each CWI awardee – a real-world impact we have sought to replicate online, by using their stories to start discussions on social media about the challenges entrepreneurial women face and the tools they develop to overcome them.
Every year, our films and photography bring to life the stories of these women, both at the annual award show in Dubai, online on CWI’s social media channels, and through the PR they receive in global publications like Forbes and New York Magazine.