Regmifa had two questions. First, how could they help their investors and partners appreciate the impact their money was having? Second, they wanted to bring everyone together for an event, but COVID-19 and worldwide lockdowns would make that tricky. What could we do?
The beauty of our creative solution – How money works on the ground – is that you can show people what impact looks like without them having to be there. We did so, with a suite of case study films that followed the real individuals whose lives have been changed by Regmifa’s investments, all presented as part of a a 3-hour hybrid event featuring 15 live guest speakers, a professional host, and even a band.
The event was a great success, turning the restrictions of COVID-19 into an advantage by creating a forum everyone could join, from anywhere in the world. In the end, over 150 people did, and took the opportunity to connect, learn and plan together for the future. 94% of the audience have asked to be invited to the next one.