To create inclusive communications that support i-PUSH and its stakeholders both in Kenya and at the global level to explain the benefits of universal healthcare and the efficacy in tackling the issue through iPUSH’s mobile technology.
Keeping inclusivity at the forefront, we knew we needed content that worked for everyone. We chose to help tell the story through a local stakeholder who could engage directly with i-PUSH’s target groups - enabling them to relate by telling the story in a way that is relevant to them.
Makmende delivered portrait videos that highlighted the impact technology like i-PUSH is having on the communities it serves. Working with a local influencer, we were able to leverage her platforms and storytelling to translate the message to a global audience.