Cartier Philanthropy is committed to nature and biodiversity, aiming to tackle global challenges through responsible and effective philanthropy. They have engaged Makmende to create a powerful film that underscores the urgency of these issues and inspires meaningful change. The film will serve as a call to action, showcasing how collective efforts can significantly improve lives worldwide.
Our objective was to craft a compelling campaign for Cartier Philanthropy. We started by collaborating with Cartier Philanthropy’s team and stakeholders to fine-tune key messaging. Utilizing local researchers, we gathered on-the-ground insights from beneficiaries of Cartier Philanthropy’s initiatives. This research informed our narrative, ensuring authenticity and emotional resonance. We conceptualized a brand film that unites diverse global voices in a message to humanity, each voice representing a core pillar of Cartier Philanthropy: Respect, Trust, Integrity, and Compassion. The film features a range of communication tools, from handwritten letters to voice recordings, emphasizing the universal need for empathy and cooperation. Each narrative, crafted by a spoken word ghostwriter, ensures poetic flow and deep connection. We feature characters from diverse backgrounds, highlighting their daily lives and the impact of Cartier Philanthropy’s work through cinematic imagery and carefully composed music.
The campaign is now in motion. We are capturing cinematic narratives from across the globe, highlighting the impact of Cartier Philanthropy’s work. Through a series of powerful, interconnected stories, we are amplifying Cartier Philanthropy’s message, inspiring global action towards a more compassionate and just world.
